Mass Communication


The philosophy of the department is based on the premise that one of the defining characteristics of human beings is the ability to communicate their knowledge, ideas, feelings and creative instincts in order to inform, educate and edify the society and other human beings.


As an ideal centre for the promotion and sustenance of interest in Communication, the Department of Mass Communication, Obong University shall be a centre of excellence for preparing students for a lifetime of storytelling, using academic programs in advertising, broadcast journalism, communication studies, electronic media production, film production, journalism and public relations through language and research tools available in this present age of Information and Communication Technology.


As a centre of excellence, the Department of Mass Communication, Obong University shall encourage and carry out sound teaching, research, creative writing and community service through the optimum utilization of human and material resources at her disposal. The fundamental objectives of her mission shall remain the graduation of men and women who should be able to:

(i).        Take up successful careers in advertising

(ii).       Take up successful careers in television and radio journalism

(iii).      Acquire an overview of the theoretical and performance content of the field of human             communication

(iv)       Take up successful careers in audio and video production

(v)        Take up successful careers in print and online journalism

(vi)       Take up successful career as professional communicators who help organizations and      their publics adapt mutually to each other.

(vii).     Possess an informed literary and aesthetic sensibility and    intellectual tools to     appreciate any literary stimulus and event;

(viii).    Acquire the aptitude for creativity and innovation in the exploration of investment             opportunities in the culture and art industry.


General University Admission Requirements

Unified Tertiary Matriculation Examination (UTME)

  • Admission into Obong University shall be through Unified Tertiary Matriculation Examinations (UTME) conducted by the Joint Admissions and Matriculation Board (JAMB) or Direct Entry. In addition to attaining the general required standard in UTME, candidates must satisfy the general university requirements as well as the specific School/Faculty and Programmes requirements. All admissions shall be through JAMB.
  • Candidates must possess at least five (5) credit passes in relevant subjects (Government, History, Mathematics, Economics, Geography, Literature in English etc) including English Language at GCE O/L, WASCE, SSCE, NECO or approved equivalents at not more than 2 sittings.
  • Candidates with Teachers Grade II (TC II) with passes at credit or merit levels in conjunction with credit passes in relevant subjects at GCE, WASCE, SSCE, NECO or approved equivalents may be considered. No subject may be counted at both TC II and GCE O/L
  • Candidates who wish to change their first choice to Obong University are required to:

i). Apply for change of Institution through JAMB and

ii). Obtain Obong University Application Form

      (v)       All candidates will be required to go through the Obong University’s Screening Exercise.


Direct Entry

                  Candidates for Direct Entry admission must possess any of the following         qualifications:

  • Two (2) passes at GCE A/L, HSC, IJMB or approved equivalents in relevant subjects and at least credit passes in three (3) other subjects, including English Language at GCE (O/L), WASCE, SSCE, NECO or approved equivalents at not more than two sittings
  • Three (3) passes at GCE A/L, HSC, IJMB, or approved equivalents in relevant subjects and at least credit passes in two (2) other subjects including English Language at GCE (O/L), WASCE, SSCE, NECO or approved equivalents at not more than two sittings.
  • Two (2) passes at merit level or above in two (2) recognized NCE, OND, HND subjects or approved equivalents and at least 3 credit passes in other subjects including English Language at GCE O/L, WASCE, SSCE, NECO or approved equivalents at not more than two sittings.
  • Two “A” level passes including Government or History, Mathematics, Economics, Geography
  • Diploma in Mass Communication, Communication Arts, Theatre Arts or any other related field at distinction or Upper Credit level, a Pass in Mathematics, Credits in English Language, Literature in English, other subjects (Government or History, Commerce, Economics, Geography). HND (Lower Credit) in Mass Communication, Marketing, Book Publishing, Printing Technology or related field from a recognized Polytechnic in addition to UTMME requirements.









General Courses



GST 111

Communication in English I


GST 113

Nigerian Peoples and Culture


GST 112

Logic, Philosophy and Human Existence


CDS 115

Community Development Service I


BSM 111

Life and Teachings of Christ (The Four Gospels)


Compulsory Courses



MCM 111

Introduction to Mass Communication


MCM 112

Writing for the Mass Media


MCM 113

African Indigenous Communication Systems


Elective Courses



POL 113

Nigerian Legal System I


PSY 111

Introduction to Psychology












General Courses



GST 121

Library, Study Skills and Information Communication Technology


GST 123


GST 123

Communication in French


Communication in Arabic


GST  125

Citizenship Education


BSM 121

Christian Awareness


Compulsory Courses



MCM 121

History of Nigerian Mass Media


MCM 122

Grammar for Journalists


Required Course



MCM 123

Word Processing        


Elective Courses



POL 123

Nigerian Legal System II


SOC 122

Introduction to African Societies and Culture







YEAR TWO:  FIRST SEMESTER                                   





General Courses



GST 211

Introduction to Computer Science


GST 212

Peace Studies and Conflict Resolution


CDS 211

Community Development Service II


BSM 211

Creation and Kingdom


Compulsory Courses



MCM 211

News writing and reporting


MCM 212

Editing and Graphics of Mass Communication


MCM 213

Theories of Mass Communication


MCM 214

Principles of Public Relations


Required Courses



MCM 215

Foundations of Broadcasting


MCM 216

Fundamentals of Media Relations


Elective Course



POL 121

Nigerian Government and Politics I
















General Courses



GST 221

Peace Studies and Conflict Resolution


GST 222

Introduction to Entrepreneurial Skills


BSM 221

Prophets and Wisdom Literature


Compulsory Courses



MCM 221

Critical and Review Writing


MCM 222

Editorial Writing


MCM 223

Feature Writing


MCM 224

Principles of Advertising


MCM 225

Radio/ TV Programme Writing and Studio Production Techniques


MCM 226

Foundations of Communication Research


MCM 227

Media Attachment I


Elective Course



POL 224

Nigerian Government and Politics II






























GST 311

Application of Computer


GST 312

Introduction to Entrepreneurial Studies


Compulsory Courses



MCM 310

International Communication


MCM 311

Newspaper/ Magazine Editing and Production


MCM 312



MCM 313

Announcing and Performance


MCM 314

Specialised Reporting


Required Course



SOC 311

Methods of Social Research and Statistics I


Electives (any two)



MCM 315

Magazine Article Writing


MCM 316

Advertising Creative Strategies and Tactics


MCM 317

Advertising and Public Relations Research


MCM 318

Environmental Journalism


MCM 319

Development Communication






YEAR THREE: SECOND SEMESTER                                      





Compulsory Courses



MCM 320

Media and Society


MCM 321

Conflict-Sensitive Journalism


MCM 322

Science and Technology Reporting


MCM 323

Screenwriting and Directing


MCM 324

Media Attachment II


Required Course



SOC 321

Methods of Social Research and Statistics II


Elective Courses (any Two



MCM 325

International Public Relations


MCM 326

Online Journalism


MCM 327

Corporate Communications


MCM 328

Book Publishing


MCM 329

Political Communication






YEAR FOUR:  FIRST SEMESTER                                             





Compulsory Courses



MCM 410

Mass Communication Laws and Ethics


MCM 411

Issues in Nigerian Mass Media History


MCM 412

Investigative Journalism


MCM 413

Educational Broadcasting


MCM 414

Broadcast Station Management/ Operations


MCM 415

Rural Community Newspaper


MCM 416

Organization and Management of Public Relations and Advertising Agencies


MCM 417

Seminar in Information and Communication Technology


MCM 418

Film and Documentary Production











Compulsory Courses



MCM 420

Health Communication


MCM 421

Rural Community Broadcasting


MCM 422

Print Media Organization and Management


MCM 423

Social Media


MCM 424

Cross Cultural Communication


MCM 425

Reporting Child Rights


MCM 426

Research Project







GST 111: Communication in English I (2 Units)

Effective communication and writing in English, Language skills, writing

of essay answers, Comprehension, Sentence construction, Outlines and paragraphs, Collection and organization of materials and logical presentation, Punctuation.


GST    112:     Logic, Philosophy and Human Existence (2 Units)

A brief survey of the main branches of Philosophy: Symbolic Logic, Special symbols in Symbolic Logic-conjunction, negation, affirmation, disjunction, equivalent and conditional statements; Law of Tort; The method of deduction, using rules of inference and bi-conditionals qualification theory; Types of discourse: Nature of arguments, Validity and soundness; Techniques for evaluating arguments; Distinction between inductive and deductive inferences, etc. (Illustrations will be taken from familiar texts, including literature materials, Novels, Law reports and newspaper publications).


GST 113:        Nigerian People and Culture (2 Units)

The course is aimed at exposing the students to the cultural dynamics of the people of Nigeria; It aims further at creating the necessary awareness that will bring alive to the students the history, origins, culture and the birth place of their great grand fathers and chief roles in today’s Nigeria.


CDS 111:        Community Development Service (1 Unit)

At the end of this course, the student should be able to: Know the basic concepts in community development; Define community and community development; explain the scope of community development; explain the following concepts:

  1. i) Felt-need; ii) Directive approach; iii) Non-directive approach; iv) Integrated approach; v) Team approach; vi) Matching-grant approach. Student should also be able to: Understand the role of community development in national development: Define development as a holistic and normative phenomenon involving everybody in the nation; Explain the importance of UNESCO’s involvement in community development; Assess community development as a socio-economic and political programme.

BSM 111:       Life and Teaching of Christ (1 Unit)

A study of the historical development and foundations of the four Gospels, with special focus on themes and theological perspectives unique to each and on the distinctive approaches of the four evangelists to the life, message death, and resurrection of Jesus Christ.


MCM 111:     Introduction to Mass Communication (2 Units)


Consideration of mass communication as a sub-type of human communication and overview of the progress; models, and elements of communication; Survey of the mass media, including their adjuncts; Examination of the characteristics, functions, contents, operations and impact of the mass media as well as national mass media systems and mass communication between/across nations.


MCM 112:     African Communication Systems (2 Units)


African oral traditional communication structure, form and content; also survey of past and present modern mass media systems as influenced by African Political Culture.


GST 121:        Use Of Library, Study Skills And Information Communication Technology (ICT) (2 Units)


Brief history of libraries, Library and education, University libraries and other types of Libraries, Study skills (reference services), Types of library materials, using library resources including e-learning, e-materials, etc, Understanding library catalogues (card, OPAC, etc) and classification, Copyright and its implications, Database resources, Bibliographic citations and referencing. Development of modern ICT, Hardware technology, Software technology, Input devices, Storage devices, Output devices, Communication and internet services, Word processing skills (typing, etc).

GST 122:        Communication in French (2 Units)

Introduction to French, Alphabets and numeracy for effective communication (written and oral), Conjugation and simple sentence construction based on communication approach, Sentence construction, Comprehension and reading of simple texts.


GST 122:                    Communication in Arabic (2 Units)

Introduction to Arabic alphabets and writing systems, Elementary conversational drills, Basic reading skills, Sentence construction in Arabic

GST 123:  Citizenship Education (2 Units)

Citizenship education as a general study course aims at equipping students with information on their rights, duties and obligations of citizens to themselves, their neighbors and community or nation as a whole. It also includes discussions and some current medical/health, environmental, social and moral problems of national and international importance. The focus is to create awareness through enlightenment and equip students with some means of preventing, controlling and overcoming the impediments these problems impose.


BSM 121:       Christian Awareness (1 Unit)

A study of the New Testament challenge to wholeness based on the command to love God, self, and others. Contemporary helps and hindrances to that quest examined in the light of ecumenical developments


MCM 121:          History of Nigerian Mass Media (2 Units)


This course traces the major trends in the development of the mass media in Nigeria; as well as their adaptation and contribution to the political, religious, economic and social development from 1959 till the present.


MCM 122:     Writing For the Mass Media (2 Units)

Instruction and practice in writing for the mass communication media with the major emphasis on development of the journalistic style and proficiency in grammar and the use of language.


MCM 123:     Word Processing (2 Units)


Instruction and practice in typing aimed at enabling the students to acquire the basic knowledge and skills essential for beginning journalists.    


MCM 124:     Communication Skills (2 Units)

An introduction to the four basic communication skills of Speaking, Listening, Reading and Writing; Emphasis will be laid on the receptive skills, (Reading and Listening) as writing and speaking are being taught as separate courses. Students will be instructed on the application and inter-relatedness of the four skills. 30h (T); (C)


MCM 125:     Voice Technique and Oral Communication (2 Units)

This course teaches speech sound production, phonetics, enunciation, stress patterns and other related skills that will be useful to the students especially for other courses that involve presentations. It teaches skill in the use of pauses, inflections, use of vocal variety and other auditory capabilities that make communication executives stand out. 30h (T); (C)


MCM 126:     Writing for Specific Purposes (2 Units)

In this course, students are taken through the demands of writing from sentence structure to undergraduate essays, editing, proofreading, forms of writing and aspects of grammar and language use. The writing exercise in this course will be extensive and varied. 30h (T)


GST 212: Introduction to Computer (2 Units)     

History of Computer Science and their generations; Role and Applications of Computer Science in Information and Communication Technology; Computer hardware, functional Components, Modern Input/outcome units; Basic elements of a microcomputer; Block diagram, data/ instruction flow, control flow, functions, operating principles and examples; Software types, packages and applications; Functional components of computer, characteristics of a computer.


GST 214:        History and Philosophy of Science (2 Units)

The origin and scope of Science; Scientific approach to knowledge; Origin of life and evolution of man; Origin of life, human evolution and Science and religion; Man and his cosmic environment; The earth as the centre of the universe; Scientific theories on the origin of the universe, the sky and solar system; Ancient and modern astronomy; cosmological systems and man in space; Energy resources and utilization; Exploitation and conversion of natural resources; Environmental degradation/ types of pollution and effects; The ecosystem.

BSM 211:       Creation and Kingdom (1 Unit)

An examination of the history of the Church from its earliest beginnings in Palestine through the Second Vatican Council. All major and significant episodes of the history of the Church are covered, with more in-depth study of the Crusades and the Protestant Reformation. Students are also provided some familiarity with Christian thinkers who have made significant contributions to Church doctrine and theology

CDS 211:        Community Development Service (1 Unit)

At the end of this course, the student should be able to: Comprehend basic principles and philosophies of community development: Define the principle of felt-need; Explain the principle of democracy and community work; Explain the concept of the spirit of community work; Examine the limitation of the government to provide for all the needs. Student should also be able to: Know the roles of community development workers; Define community development worker; Explain the role of the community development worker as a guide; Explain the community development worker as a social therapist, etc.


Each Student should identify and carry out individual/ group project that would impact on the host community.


CDS 211:        Community Development Service (1 Unit)

At the end of this course, the student should be able to: Comprehend basic principles and philosophies of community development: Define the principle of felt-need; Explain the principle of democracy and community work; Explain the concept of the spirit of community work; Examine the limitation of the government to provide for all the needs. Student should also be able to: Know the roles of community development workers; Define community development worker; Explain the role of the community development worker as a guide; Explain the community development worker as a social therapist, etc.


MCM 211:     News Writing and Reporting (2 Units)

This is a practical course designed to enable students to become proficient in preparing a publishable copy under deadline. Students are assigned beats, primarily on campus, to develop stories for publication and encouraged to submit outstanding articles to the metropolitan news media. The course examines various definitions of news as well as the structure of the news stay and other journalistic forms. Furthermore, it provides excellent material from the Nigerian and foreign news media for study and imitation.


MCM 212:     Editing and Graphics of Communication (2 Units)

Students are taught how to write and edit copy in a style appropriate to the news media. Emphasis is placed on the preparation of articles and photographs in photo editing for newspaper publication. Editing symbols and news proofreader’s symbols will be used in this case.


MCM 213:     Theories of Mass Communication (2 Units)


Exploration and analysis of major theories which deal with the nature, uses and effects of mass communication; the relationship between theory and research and the relevance of the latter to the success of the former are discussed early in the course.


MCM 214:     Principles of Public Relations (2 Units)

The concepts, theories, and practices of Public Relations and Public Affairs; the importance of Public Relations in either profit or non-profit organizations


MCM 215:     Advanced Specialized Reporting (2 Units)


Advanced instruction and practice in writing news stories with emphasis on investigative and other in-depth reporting techniques


MCM 216:     Introduction to Film, Cinema and Literature (2 Units)

Examination of film as a medium of communication and the cinema as a communication setting with particular reference to literature and its various forms – the short story, novel, poem and drama; Overview of the kinds of film – documentary (non-fiction), and avant-garde – the role of the cinema in urban and rural communities.

MCM 217:     Foundations of Broadcasting (2 Units)


Overview of the physical, technical and societal bases of radio and television broadcasting; Relates the laws of nature that make broadcasting possible, as well as the scientists who exploited them; describes the individual items or equipment used in radio and television and surveys the diverse environment of broadcasting stations and networks.


MCM 217:     Announcing and Performance (2 Units)


Examination of the fundamentals of voicing and the nature of speech; Review of performance techniques with regard to the microphone and the camera, as well as of performance types, viz, the actor, the straight announcer, the disc jockey, the news reporter, the interviewer, the master of ceremonies and the narrator; Practical exercises in the various roles.    


MCM 217:     Advertizing Sequence: Advertising in Nigeria (2 Units)

A review of the historical development of advertising in Nigeria; the development of advertising agencies; and the indigenization of the advertising profession in Nigeria; Comparative analysis of advertise in different countries and its roles in modern societies.


MCM 218:     Radio Programme Writing and Production (2 Units)

Examination of the elements and activities of the writing process with special attention to the nature of radio and its audience; Focus on the writing of talks, spot announcements, eye-witness accounts and magazines.


MCM 218:     Introduction to Advertising (2 Units)

A general review of the fundamental principles and tenets of the advertising discipline


MCM 218:     Fundamentals of Media Relations (2 Units)

Analysis of ways and means of establishing and maintaining rapport and credibility with media gatekeepers           


MCM 221:     Critical and Reviewing Writing (2 Units)

Theory and practice of reviewing the lively arts for a daily newspaper, students write reviews of

plays, movies, television programmes, musical and dance events. Prerequisite: News writing or consent of instructor.

MCM 222:     Editorial Writing (2 Units)

Intensive work in the theory and practice of writing editorials and columns based on opinion with particular emphasis on analysis and interpretation of events.


MCM 223:     Foundations of Communication Research (2 Units)


The primary aim of this course is to introduce students to data gathering methods in journalism and Mass Communication; and enable students to analyze research data, and critically evaluate any piece of journalistic writing or social science research. Another objective is to help students to apply the learnt methods in carrying out research projects.


MCM 224:     Feature Writing (2 Units)


Writing, analyzing and marketing factual articles for newspapers, general and specialized magazines; Subject research, investigation of editorial needs, ethical and legal problems and manuscript preparation.


MCM 225:     Introduction to Publishing Sequence: Layout and Design in Book Publishing (2 Units)

Understanding the workings of the production department and its role in the publishing process; type-setting methods; planning the layout and designing the form and size of the book


MCM 226:     Specialized Reporting (2 Units)

This course is designed (i) to provide instruction in the techniques of reporting specialized subjects such as agriculture, medicine, religion, sports, labour, the courts, the arts etc; (ii) to expose students to the basic literature as well as outstanding examples of reporting of these issues.


MCM 227:     Radio Television Operations (2 Units)

Systematic analysis of radio and television studio/control room technology and the nature of sound; Practical exercises in studio set-up, standard operating procedures and use of studio facilities


MCM 227:     Marketing Foundations for Advertising and Public Relations (2 Units)

A study of advertising and PR as communication tools, which can be used to market or promote a product, person, an organization or idea. The art and science of marketing will be reviewed as the bases for determining the needs and types of communication solutions, which can effectively deal with marketing problems in different situations.    


MCM 227:     Advertising Media Planning (2 Units)

The preparation of advertising media plan: analysis of the various media in terms of target audience reach and the frequency of reach; Consideration of other crucial factors in matching media with markets.    


MCM 228:     Radio News Reporting and Production (2 Units)


Perusal of the broadcasting reportorial process, review of sources and elements of news; gathering and writing news for radio; examination of the broadcasting (news), copy and guidelines for its preparation; Production of news summaries and bulletins of various formats; Introduction to the radio and news magazine.


MCM 228:     Consumer Affairs (2 Units)

Demonstrates how appropriate PR policies and programmes can prevent or help solve consumer problems; covers the consumer movements and their impact on the market place and how to work with consumer advocates for the benefit of organizations.


MCM 228:     Elements of Film Production (2 Units)

Detailed analysis of the technical apparatus of filmmaking – the camera, microphones, lighting machines, sets – and types of shots; Focus on the story board and composition with regard to territorial space and prosemic patterns, open and closed forms. Lighting, sound music and special effects; Skills and qualities of the film producer.


GST 221: Peace Studies and Conflict Resolution (2 Units)

Basic Concepts in peace studies and conflict resolution, peace as a vehicle of unity and development, Conflict issues, Types of conflicts, e.g. Ethnic/religious/political/economic conflicts, Root causes of conflicts and violence in Africa, Indigene/settler phenomenon, Peace – building, Management of conflict and security. Elements of peace studies and conflict resolution, Developing a culture of peace, Peace mediation and peace-keeping, Alternative Dispute Resolution (ADR), Dialogue/arbitration in conflict resolution, Role of international organizations in conflict resolution, e.g. ECOWAS, African Union, United Nations, etc.

GST 223:        Introduction to Entrepreneurial Skills (2 Units)

Introduction to entrepreneurship and new venture creation; Entrepreneurship in theory and practice; The opportunity, Forms of business, Staffing, Marketing and the new venture; Determining capital requirements, Raising capital; Financial planning and management; Starting a new business, Feasibility studies; Innovation; Legal Issues; Insurance and environmental considerations. Possible business opportunities in Nigeria

BSM 221:       Prophets and Wisdom Literature (1 Unit)

A study of the Books of the Prophets and Wisdom and Deuterocanonical Literature, with an emphasis on their historical background, role in the development of Judaism, and theological significance. Particular focus on Old Testament themes of election, covenant, exile, monotheism, faithfulness, and justice.


GST 311: Application of Computer (2 Units)

Introduction to personal computer applications; Overview of basic computer hardware and system software concepts; Projects include using various application software packages' such as: word processing, spreadsheets, electronic e-mail, and computer network browsers.

GST 312:        Introduction to Entrepreneurship Studies (2 Units)

Some of the ventures to be focused upon include the following: 1. Soap/Detergent, Tooth brushes and Tooth paste making 2. Photography 3. Brick, nails, screws making 4. Dyeing/Textile blocks paste making 5. Rope making 6. Plumbing 7. Vulcanising 8. Brewing 9. Glassware production/Ceramic, production 10. Paper production 11. Water treatment/Conditioning/Packaging 12. Food processing/packaging/preservation 13. Metal working/Fabrication – Steel and aluminium door and windows 14. Training industry 15. Vegetable oil/and Salt extractions 16. Fisheries/Aquaculture 17. Refrigeration/Air conditioning 18. Plastic making 19. Farming (crop) 20. Domestic Electrical wiring 21. Radio/TV repairs 22. Carving 23. Weaving 24. Brick laying/making 25. Bakery 26. Tailoring 27. Iron welding 28. Building drawing 29. Carpentry 30. Leather tanning 31. Interior decoration 32. Printing 33. Animal husbandry (Poultry, Piggery, Goat etc) 34. Metal Craft – Blacksmith, Tinsmith etc 35. Sanitary wares 36. Vehicle maintenance 37. Bookkeeping


MCM 311:     International Communication (2 Units)


This course is an overview of world’s press systems. The focus will be on the uni-directional flow of information between the industrialized and Third World nations; how ideology, culture, economy and international market structure have all contributed either in hindering or advancing the international flow of news among nations. The scope, characteristics, peculiarities and current issues in international communication will be exhaustively treated so as to acquaint the student with a thorough knowledge of the politics and manipulative nature of international communication.


MCM 312:     Issues in Nigerian Mass Media History (2 Units)


Critical analysis of significant events and personalities that have featured in and characterized the Nigerian mass media from the political, social and economic points of view. Course underscores the dynamics of the mass media in Nigeria and their institutional role.


MCM 313:     Science and Technology Reporting (2 Units)


Instruction and practice in writing popular science articles for newspapers and magazines; Emphasis on translation of scientific language, familiarization with literature of science and the interviewing of scientists.



MCM 314:     Economics of News Reporting (2 Units)

Much of what passes for economics news reporting in the Nigerian news media is written by economists for economists. The course aims at preparing students to write up and analyze issues relating to the economy for a mass audience. A basic course in economics is desirable but not essential. Students offering this course should have successfully completed Advanced


MCM 315:     Magazine Management and Production (2 Units)


Application of theories of economics and management to the management of general and specialized magazines; Students will process editorial materials and produce the MASSCOPE.


MCM 316:     Foreign Correspondence (2 Units)

The course emphasizes the need for the development of an elite press corps to survey the international scene for the country. It teaches the students, discusses the politics and economics of foreign correspondence and teaches skills that will enable the reporter to function effectively as a foreign correspondent.


MCM 317:     Broadcasting Commentary and Critical Writing (2 Units)

Examination of the opinion function of journalism and types of commentary programmes, with particular attention to the editorial and emphasis on the application of principles derived from research in persuasive communication and attitude change; Distinction between commentary and critical writing; types of criticism and art review for radio and television.


MCM 317:     Advertising and Public Relations Research (2 Units)

Application of quantitative and qualitative research methodologies in advertising and public relations contexts; Emphasis will be placed on budget, copy, and media research.


MCM 317:     Photo Editing (2 Units)

A study of technical and aesthetic qualities of photographs and how these factors affect editorial decisions concerning the use of pictures in publications; Practical work in layout and design and other duties of a newspaper or magazine picture editor.


MCM 317:     Manuscript Assessment (2 Units)

Survey of problems involved in prospecting for authors, motivating them, and working with them; Dreaming up projects, finding writers for them, screening and assisting authors; Criteria for assessing manuscripts; Creating and working with members of the editorial board.


MCM 318:     Television Programme Writing and Production (2 Units)

Comprehensive analysis of the writing process as it pertains to television; Analysis and evaluation of television scripts, and production of talks, interviews, discussion and magazine

programmes. Intense writing exercises.


MCM 318:     Community Relations (2 Units)

Examines today’s community relations and how effective community relations can be an essential element in the overall public relations programme, focuses on untraditional approaches and on case histories to demonstrate how to cope with crisis situations.


MCM 318:     Film Theory and Aesthetics (2 Units)

Exploration of film as extension of photography; Systematic consideration of the basic aesthetic principles, photographic approach, affinities and art; Analysis of the properties of the film medium with regard to the realistic tendency and formative tendency, or realism (as exemplified by the Lumiers brothers) and expressionism (as exemplified by Melie), and the clashes/compromises between both; The issue of film/cinema as an art.

Prerequisite; Introduction to Film, Cinema and Literature and Film Production.


MCM 318:     New Techniques in Book Publishing (2 Units)

Survey of frontiers in book publishing technology; the advent of xerography and similar duplicating processes


MCM 321:     Communication and Society (2 Units)


Examination of the mass media of communication as a social institution with particular attention to pertinent sociological concepts, themes and problems; The role and relationship of the mass media vis-à-vis major social institutions; Focus on the sociology and professionalism of mass media communicators, mass media contents and the issue of cultural imperialism of media dependency; internal dynamics and control of mass media organizations and mass communication politics. The role of communication in development is critically examined.


MCM 322:     Newspaper Management and Production (2 Units)


Basic management and economic theory and application of theory to the management process in the newspaper business.


MCM 323:     Reversal Film Processing/Industrial Commercial Photography (2 Units)

The focus of this course is on the use of reversal films in the production of colour slides for use in Educational institutions, commercial, industrial and magazine photography; with special attention to production of the departmental photo-magazine – The photo Man, the Eye; and the Year Book.


MCM 324:     Basics of Screenwriting (2 Units)

Analysis of the nature of the film script; the importance of previsualization; the content, outline and treatment of the screenplay; Practical exercises in scripting and evaluation


MCM 325:     Broadcasting Management and Programming (2 Units)

Analysis of the nature and process of management and organization, generally, with particular reference to types of broadcasting organization and their settings; Consideration of the primary operations of radio and television stations and networks, particularly, programming and personnel and the skills required to manage them in the interest of society.           


MCM  326:    Rural Community Newspaper (2 Units)


Writing, editing and publishing weekly or regular newspaper for the rural community, small municipalities and urban neighbourhoods. Content analysis, readership research and business and management procedures.

MCM 327:     International and Foreign Broadcasting (2 Units)

Comparative analysis of national systems of broadcasting worldwide in terms of types of ownership, control, programming purposes and effects or impact; Consideration of international organization dealing with technical facilities and those dealing with programmes; Examination of the purposes and impact of external radio broadcasting stations.


MCM 327:     Advertising Creative Strategies and Tactics (2 Units)

Theory and practice of writing effective advertising messages, for print and broadcast media; The creative application of consumer and market surveys, copy testing methods, advertising readership studies.


MCM 327:     Photo-Journalism Management (2 Units)

This course deals with the general management of photo-laboratory. Coding and/or filling of photographs and presentation of photography chemical, papers, films, etc. Photo-journalism lab is differentiated from studio-photography in this course.


MCM 327:     University Press and Book Publishing Industry (2 Units)

Consideration of special problems by not-for-profit book publishing organizations. Managing University presses in the interest of scholarship.


MCM 328:     Public Affairs Broadcasting (2 Units)        

Critical examination of the structure, internal dynamics and functions of the News and current/public affairs division of broadcasting organizations; Interpretative reporting of government and public institutions and agencies and production of current/public affairs discussions, news magazines and documentaries.


MCM 328:     Financial Public Relations (2 Units)


A comprehensive review of techniques and measurement yardsticks for planning, budgeting, designing, writing and distributing corporate financial publications; a firm knowledge of the function of financial institutions such as banks, insurance companies, investment houses and the Nigerian Stock Exchange, regulations; government financial institutions.


MCM 328:     Film Production (2 Units)

Analysis of techniques of cinematography, production phases and activities and film structuring;

Intensive instruction in the production of short films and analysis of popular productions Prerequisite: Elements of film production.


MCM 328:     Book Publishing and the Law (2 Units)

An in-depth study of those aspects of the law basic to book publishing, with emphasis on libel, copyright, national security, privacy, etc., attention is given attendant ethical considerations.


MCM 411:     Mass Media Law and Ethics (3 Units)

Study of the legal framework within which mass philosophy bearing upon the mass media, the development and constitutional growth of freedom of expression in Nigeria, the privileges and restraints affecting the mass media, libel, sedition, privacy, contempt obscenity, copyright, etc and government regulation; Ethical and moral standards applicable to the mass media; Ethical responsibilities of individuals, groups, and organizations engaged in message construction, transmission or consumption, particularly in the field of news and public affairs 


MCM 412:     Data Analysis in Communication Research (3 Units)

Students are introduced to data analysis techniques, particularly the use of tables, graphs and the measures of central tendency. They are taught how to present and interpret data, using these techniques.


MCM 413:     Drama and Documentary Production (3 Units)


Overview of special problems involved in producing drama and documentary for radio and television; blocking; casting; budgeting; performance. Focus on only drama or documentary for both radio and television; or both drama and documentary for only radio or television.


MCM 414:     Rural Broadcasting (3 Units)

Analysis of community needs and problems with regard to the role and qualities of radio and television; planning of community development projects for implementation through special radio programmes; Programme production and evaluation research.


MCM 421:     Media Attachment (3 Units)


Students understudy the operations of a particular media organization under a carefully monitored arrangement between the Department of Mass Communication and that organization, then give a comprehensive account of their experience in a written report and class presentation.


MCM 422:     Issues in Broadcasting (3 Units)


Survey of critical perennial and contemporary matters that generate debate and controversy in broadcasting, such as sex, violence, foreign programmes and cultural domination, political and economic control of news; In-depth study of one or two issues, with particular reference to Nigerian Broadcasting; Review of research studies pertaining to the issues and consideration of the role of research in broadcasting.


MCM 423:     Educational Broadcasting (3 Units)

Assessment of the education potentialities and limitations of radio and television; Evaluation of pedagogic approaches and production techniques; radio forums and clubs; Planning and production of educational programmes; production of supplementary materials and teaching aids.


MCM 424:     Documentary Film Production (3 Units)

Survey and evaluation of the pioneers of the documentary form; Analysis of the creative, political, anthropological and journalistic environment of the documentary; Design, pre-production planning, intensive fieldwork, production and subsequent evaluation of individual documentary projects; Pre-requisite: Film and video Editing. 


MCM 425:     Research Project (6 Units)                                     

Students initiate and execute a project following the steps in the research process, or do a feature of some other place that is professional-oriented and publishable.



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