English
Dr. Ekpo, Emmanuel Lawrence is an accomplished scholar-practitioner in consumer behavior and digital marketing, dedicated to advancing marketing knowledge, strategic brand management, and student development. As Head of Department, his research focuses on digital transformation, customer experience, and African market dynamics. Head of Department – Marketing
The philosophy of the Marketing program is to develop innovative marketers who understand consumer needs and can create value in competitive business environments. Our curriculum integrates marketing theory with practical skills in digital marketing, brand management, and market analysis to prepare students for dynamic marketing careers.
We emphasize data-driven decision making, creative problem-solving, and ethical marketing practices. The program aims to produce graduates who can develop effective marketing strategies, build strong brands, and drive business growth in both local and global markets.
— Seth Godin
| Marketing Fundamentals |
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| To develop expertise in marketing principles, consumer behavior, and market analysis |
| To cultivate understanding of digital marketing strategies and brand management |
| To foster awareness of ethical and sustainable marketing practices |
| Practical Skills |
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| To train students in marketing research, campaign development, and data analytics |
| To develop skills for strategic planning and digital marketing implementation |
| To prepare graduates for careers in brand management, digital marketing, and market research |
| (UTME) | |
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| Minimum of five credits at Ordinary Level in GCE, SSCE, or equivalent examinations. Credits must include English Language, Mathematics, Economics, and two other subjects. Combinations from WAEC/NECO at not more than two sittings are acceptable. | |
| UTME subjects: English Language, Mathematics, Economics, and any other Social Science or Arts subject | |
| Successful completion of Obong University's post-UTME screening and interview |
| Direct Entry | |
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| Two Advanced Level Passes in Economics, Business Management, Accounting or related subjects plus credits at Ordinary Level as specified above | |
| Diploma in Marketing, Business Administration or related fields with minimum Upper Credit | |
| NCE with merit in relevant disciplines |
| Expert Marketers and Researchers | Educator |
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| The Marketing Department at Obong University features experienced academics with industry expertise in brand management, digital marketing, and consumer insights. Our faculty combine academic rigor with practical marketing experience across various sectors including FMCG, financial services, and digital commerce. | |
| Through case-based learning and industry projects, we prepare students to become marketing professionals who can create value in today's dynamic business environment. |
| Prof. Chinedu Okoro | H.O.D |
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| Dr. Funke Adeleke | |
| Dr. Ibrahim Suleiman | |
| Mr. Emeka Nwachukwu (Ph.D in view) | |
| Ms. Bisi Johnson |
| Create Value. Build Brands. Launch Your Marketing Career |
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| Brand Manager |
| Digital Marketing Specialist |
| Market Research Analyst |
| Advertising Executive |
| Sales Manager |
| Consumer Insights Manager |
"The Marketing program gave me both strategic thinking skills and practical digital marketing expertise. Our real-world client projects and internship opportunities prepared me perfectly for my current role as a Brand Manager at a leading FMCG company."
"Studying Marketing at Obong University transformed how I understand consumer behavior. The hands-on training in digital marketing tools and analytics platforms gave me a competitive edge in the job market. I now lead digital campaigns for multinational clients."
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